Capital Area Physical Therapy & Wellness

About The Company

Capital Area Physical Therapy & Wellness was founded in Malta in 2013 by Andrew Gaetano and Evan Marsh. Their mission: “To provide a full circle approach to establishing, regaining, and maintaining the maximal health status and quality of life of our patients and providing an opportunity to those patients to maximize their well-being” . They provide a wide array of evaluation and treatment techniques, approaches, and theories. In 2016 they opened a second clinic in Queensbury NY.

Objectives

• New design to increase visual appeal, strong calls to action and mobile view
• Increase website speed, reduce bounce rates, enhance usability
• Expanded, organized navigation designed to Improve user experience for visitors and patients
• Move their blog to their main domain, with quick-to-access social share links, engaging images and consistent content
• Improve the mobile experience through a fully responsive website
• Easy-to-use WordPress CMS

Services Provided

• Website Design & Development
• Search Engine Optimization
• Graphics
• Content Development

Origins & Outcomes

A newly designed, search engine friendly website resulted in increased overall traffic, lower bounce rate, and increased time on site. Jan-Oct 1207 vs. 2018 saw a user increase of 40%, a decrease in bounce rate and an increase in time on site over 12%.