Lake George Guide

About The Company

For 50 years, The Guide has been the largest and most widely distributed print information guide in the greater Lake George Region. They provide information, links to area businesses and events, and valuable coupons for visitors to the region in both digital and print versions.

Objectives

  • Improve user experience with a more organized navigation, content and images
  • Enhance SEO to drive more organic traffic, increase visibility, leads and conversions
  • Deepen trust and credibility of the Lake George Gude brand, both digital and print
  • Improve the mobile experience through a fully responsive website and WordPress CMS
  • Provide easy access to social media platforms

Services Provided

  • Website Design & Development
  • Graphic Design
  • Search Engine Optimization
  • Content Development/Editing
  • Social Media

Origins & Outcomes

eVision Digital Marketing was tasked with creating an updated, mobile-friendly website for Lake George Guide. Their new website is clean, attractive and visual. The naviation and information architecture has been redesigned, making browsing and searching the site more user friendly. A home page content heirarchy drives visitors to the information they most frequently request. Coupons, contacts and blogs are easy to locate, along with regional guides for shopping, dining, hotels, attractions and more.