Town of Queensbury

About the Company

Located at the foothills of the Adirondack Mountains in Warren County on the shores of Lake George, Queensbury NY was once a popular hunting and fishing area for the Iroquois. Today, Queensbury is a thriving community of families and businesses that offers opportunities for industry, educational, and recreational growth. The original website look and functionality was outdated, and certain areas of the site were inaccessible.

Objectives

  • New design to increase visual appeal, strong calls to action
  • Improve the mobile experience through a fully responsive website
  • Increase website speed, reduce bounce rates, enhance usability
  • Expanded, organized navigation designed to serve government, residents and visitors
  • Develop a blog to share local and government information, events, and featured posts
  • Easy-to-use WordPress CMS
  • Development of department-specific access

Services Provided

  • Website Design & Development
  • Review and organization of hundreds of pages of historical content and videos
  • Search Engine Optimization
  • Graphics
  • Content Development
  • Social Media development and updates
  • Custom features such as editable sliders, location maps, emergency notification slider, and creation of intranet for internal department use

Origins and Outcomes

A newly designed, search engine friendly website resulted in increased usability and a clear navigation to serve specific audiences. Custom features, such as the Emergency banner that provides critical info on flooding, road closures, etc., and easy-to-find audio files for town meetinggs, custom location maps for area attractions, etc., has allowed the Town to communicate more directly and visually with residents.

Visit website: www.queensbury.net