If your website uses tools such as Google Analytics, Meta Pixel, Google Ads, or other visitor tracking technologies, it’s worth considering whether a cookie consent banner should be added.
Privacy Laws Are Changing
Cookie and online tracking requirements are no longer limited to Europe. In the United States, privacy regulations continue to expand as individual states adopt their own laws governing the collection and use of personal data.
As of early 2026:
- Twenty states have comprehensive consumer privacy laws that address online tracking and cookies.
- Although New York has not enacted a comprehensive privacy law, the New York Attorney General released guidance on cookie consent in 2024 and has demonstrated an increased focus on privacy enforcement.
- International privacy standards, including those in Canada and the European Union, continue to influence expectations for website compliance.
Why It Matters
Regulators are paying closer attention to how websites collect and use visitor data. Enforcement is no longer limited to major corporations, and businesses of all sizes should be aware of their responsibilities.
Depending on the applicable state law, civil penalties can range from approximately $2,500 to nearly $8,000 per violation. In addition to financial penalties, organizations may face consumer complaints, legal challenges, and reputational damage if their websites fail to meet current privacy expectations.
Does This Affect Small Businesses?
It can.
Many privacy laws are based on the location of your website visitors rather than where your business is located. Even a small business may have compliance obligations if it receives visitors from states with applicable privacy laws.
Because privacy regulations continue to evolve, reviewing your website’s tracking technologies and implementing a cookie consent solution when appropriate is becoming an important part of maintaining a compliant website.
Need Help Making Your Website More Compliant?
Not sure whether your website needs a cookie consent banner or if your current setup meets today’s privacy expectations?
At eVision Digital, we can review your website, identify the tracking technologies you’re using, and help implement a cookie consent solution that fits your business. Whether you need a new banner, updates to your privacy policy, or guidance on website compliance, we’re here to help.
Contact us today to schedule a website review and learn how we can help keep your website up to date with evolving privacy requirements.